Winner of the 2022 Open NRHA Reining Futurity

The 2022 Open NRHA Reining Futurity episode unfolds as Andiamoe, ridden by Shawn Flarida, claims victory with a 0.5-point edge over Customize My Dream, analyzed through a comprehensive officiating breakdown by the Cowboy Office.

Analysis of the NRHA Open Reining Futurity 2022 Scores and Competition

“A good set of horses with an incredibly experienced set of officials… made for the best futurity I’ve ever seen.” – Jody Brainard.   Score displays, technicalities and tracing technology: a few of the new things at the 2022 Open Futurity at the National Reining Horse Association.   With over 16,240 manuever evaluation decisions made in the first go, tenured experts Brian Dygert and Jody Brainard analyze the competition and judging at the Open Futurity, visiting topics like spread scores, percent of differentials, and spreads on runs like Matt Mills and Shawn Flarida’s winning run in the Level 4 Finals.   

Both hosts have over 35 years of experience of judging and monitoring, including at the highest level of the NRHA and hit topics like improvements needed to the judges system, the quality of horses and the tools our judges have (and may or may not be using).  

Moderated by Chelsea Sutton of the ConsultMent Agency, this episode is a for anyone who watched the futurity live, didn’t watch the futurity yet, and want to better understand how the judges system effects the sport, the competition and the future of our sport of reining.   

COWBOY OFFICE SHOW:
Website:  CowboyOffice.com
Facebook: www.facebook.com/cowboyofficeshow
Instagram: www.instagram.com/cowboyofficeshow
LinkedIn: www.linkedin.com/company/cowboy-office
TikTok: https://www.tiktok.com/@cowboyofficeshow
Brian@CowboyOffice.com

RESOURCES REFERENCED:
National Reining Horse Association:  https://nrha.com/
Production, marketing and emceeing by ConsultMent.Agency

The State of the Equine Industry: An Overview of Working Western Performances Horses, Competitions and National organizations

“We’re trying to do too much with the same people in the same day {at our horse shows} .” – Brian Dygert. The last 5 years in western horse showing has brought massive evolution from the creation of events like the Run for A Million, and American Professional Horseman from Teton Ridge, the development of new shows, the growth of shows through stalls and entries, and more.  While in some ways, we are growing, in many others, we are not.

This episode explores questions like: is horse show activity ready for modification?  Do our sports like reining, cutting, reined cow horse, ranch riding need to develop a fan?  Does subjective scoring hold our sports back? Is it time for our national organizations collaborate again?  Breed shows like the American Quarter Horse Association and Paint Horse Association, discipline specific-national shows like the NRHA Derby, Futurity, and emerging segments like ranch riding are faced with these questions and Brian and Jody will debate and share statistics that shed light on ideas and possible solutions.

Brian & Jody also discuss the differences in the working western horse show industry from other prominent sports like rodeo, golf, and basketball, including the professional leagues like, NFR, NFL, NBA, PGA, and the challenges that horse shows face.

Chelsea Sutton moderates this conversation.  This episode is a great listen for anyone who is a leader in their group, business or organization for modern horse showing, for those who compete or work at shows, owns working western performance horses and who are interested in the culture and industry of modern horse showing.

COWBOY OFFICE SHOW
Website:  CowboyOffice.com

Facebook: www.facebook.com/cowboyofficeshow

Instagram: www.instagram.com/cowboyofficeshow/

LinkedIn: www.linkedin.com/company/cowboy-office

TikTok: https://www.tiktok.com/@cowboyofficeshow

Brian@CowboyOffice.com

RESOURCES REFERENCED:
American Horse Council:  https://horsecouncil.org/

Production, marketing and emceeing by ConsultMent.Agency

Meet the Cowboys: The What and Why Behind Cowboy Office Show

START HERE:  Get to know the stories and experiences of your show hosts – Jody Brainard and Brian Dygert.  From training horses, to a change of college plans, Brian and Jody share about the paths they walked and what they’ve learned along the way.  In this episode, the cowboys share about their experience as trainers, judges, teachers, monitors, venue producers and more.  They’ll share what spurred the idea behind this podcast, and what you can expect from conversations and episodes moving forward.  From Reining, to quarter horses, world championships and everything in between:  moderator Chelsea Sutton, of the ConsultMent Agency, asks the questions so that you can get to know them both.

Website:  CowboyOffice.com
Facebook: www.facebook.com/cowboyofficeshow
Instagram: www.instagram.com/cowboyofficeshow/
LinkedIn: www.linkedin.com/company/cowboy-office
TikTok: https://www.tiktok.com/@cowboyofficeshow

New Horse Sports Show Targets Cowboys and the Western Way of Life

briandygertdev

Brian Dygert announces launch of Cowboy Office video show and podcast to advance equine industry growth, the horse show industry, and the cowboy lifestyle.

CAVE CREEK, AZ, USA, December 5, 2022  — Brian Dygert has never been one to shy away from a challenge. His resume includes event facility development and management of Westworld of Scottsdale, AZ, and Bob Martin Eastern Agricultural Center in Williamston, NC. Both are premier facilities that earned awards and accolades under his leadership. Before putting his MBA to use on the event production and venue management side of the industry, Brian earned his spurs as a trainer in Springville, NY, after working for renowned horseman Dick Pieper at Willow Brook Farms in Catasauqua, PA.

Recently retired from public management, Dygert continues to look for ways to influence the equine industry and elevate the western lifestyle. Cowboy Office is an opportunity to perpetuate growth in the horse industry by challenging his fellow horsemen to develop more innovative approaches to showing, management, event production, and business.

Dygert says, “Our industry needs a Joe Rogan type as we utilize technology to educate the consumer and attract the youth. It needs to be done. I will ask the hard questions, I’m not scared of controversy, and I’ll challenge the status quo. Most importantly, horses are good for people.”

Dygert is looking for more than a hard hitting show. He’s looking to make an impact and ensure the forward movement of the expansive horse industry. Not an easy task in an industry that boasts over 50 billion dollars in direct economic impact and includes over 7.2 million horses in the U.S. with 93% used in racing, showing, or recreation.

“The ability to communicate to the industry and reach those around and outside it are easier than ever, but it’s not being done. So let’s do it. An educated consumer is the best consumer.”

Joining Brian on this adventure is fellow professional horseman Jody Brainard. Jody has an impressive resume in his own right: NRHA, AQHA, APHA, and USEF judge, multiple World Championships as a competitor, successful youth and non pro coach, former NRHA judges committee chair and judges monitor. Jody adds his own spin to every discussion and leads with knowledge, integrity, and purpose.

Together Dygert & Brainard will seek to serve an industry founded in tradition by forging beyond the well-worn paths and opening new trails for development and exploration. You can expect Cowboy Office to focus on horse sports, horse business, horse hobbies, and the cowboy lifestyle. The show and podcast will include insightful conversations with other industry experts, straightforward questions, and perhaps even suggestions that arouse your curiosity and challenge your way of thinking.
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Cowboy Office, located in Cave Creek, AZ, is a consulting company featuring video and audio podcasts focusing on the horse show industry and western equine industry. Hosts Brian Dygert and Jody Brainard discuss relevant topics and innovative ideas with industry experts and guests from around the country.

For media inquiries contact:

Chelsea Sutton
ConsultMent Agency
+1 2527179919
email us here

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