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our industry*
million horses in the USA.
0
million jobs in direct employment impact
0
billion dollar industry.
0
*Source: American Horse Council Economic Impact Study 2023
Professional in Event and Venue Management: Developed & Managed Bob Martin Agriculture Center of North Carolina and Westworld of Scottsdale, Arizona.
Industry Leader: NRHA President 2002 Official, Researcher, Monitor & Mentor for 35 Years
Member for Life: USEF, AQHA, NRHA
Member: APHA, NCHA, NRCHA
Hall of Fame: League of Agricultural & Equine Centers (2022)
Resides: Cave Creek, AZ
Jody Brainard
Licensed Official: NRHA, AQHA, APHA, USEF
Professional Horseman
Multiple World Champion
Professional Coach and Teacher for Youths & Non-Professionals
Son of Jack Brainard: One of the Fathers of the Modern Stock Horse Industry
Industry leader and Service Provider: NRHA Judges Committee
Official, Researcher, Monitor & Mentor for over 35 Years
Member: NRHA, AQHA, APHA, USEF
Resides: Mulhall, OK
new best seller available now
Find Brian Dygert’s contribution at Chapter 6, “A Different Kind of Cowboy”.
View in Shop
our mission
To assist the western horse industry in riding towards maturity.
Our show will feature guests to have real, honest conversations about things that matter.
It’s time for the cowboy industry to grow up.
we aim to
Help
Change
Perpetuate
Help
Are we growing? We want to help the industry seize opportunities to create wealth rather than just expend it.
Change
Change the economics and activities so that more people can enjoy horses as a hobby, and more professionals can make a living.
Perpetuate
Continue the cowboy way of life by introducing more people to horses, as they improve our everyday lives.
the topics
Horse Sports
Horse Business
Horse Hobby
Cowboy Lifestyle
Time to get on with it.
Submit a topic you want us to discuss in the industry.
“Brian Dygert is an ambassador for the equine community, his in-depth knowledge and clear understanding of the horse-human connection have been powerful for our organizations to grow and be successful in changing times.”
Taryl O’SheaExecutive Director, Arabian Horse Association of Arizona
I’m truly excited about “Cowboy Office” as I know the combined efforts of Jody Brainard and Brian Dygert will provide a wealth of history and facts about the Cowboy Side of our beloved industry.
Debbie CooperProfessional Horsewoman, Licensed Official for AQHA, NRHA, NRCHA
“It seems to me everything Brian touches, turns to gold. I expect the “Cowboy Office” to be exciting and interesting, as well as educational.
I personally look forward to witnessing the next chapter of my friend Brian Dygert’s successful career.”
Al DunningWorld Champion Horse Trainer and AZQHA Hall of Fame Inductee
the cowboy office way of life
12 Principles We Live By
A cowboy must never shoot first, hit a smaller man, or take unfair advantage.
He must never go back on his word, or trust confided in him.
He must be gentle with children, the elderly, and animals.
He lives each day with courage and takes pride in his work.
He must keep himself clean in thought, speech, action and personal habits.
He must respect women, parents, and his nation’s laws.
A cowboy is a good steward of his family, his animals and his land.
A cowboy must remember that some things aren’t for sale.
He knows where to draw the line.
If it’s not yours, don’t take it, if it’s not true, don’t say it.
Be willing to do what’s right and help those in need.
A Cowboy always leaves things better than he found them.
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1 minute
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ID used to identify users for 24 hours after last activity
24 hours
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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Used by Google Analytics to determine which links on a page are being clicked
30 seconds
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ID used to identify users
2 years
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18 months
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Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Name
Description
Duration
_GRECAPTCHA
Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
179 days
SourceBuster is used by WooCommerce for order attribution based on user source.
Name
Description
Duration
sbjs_migrations
Technical data to help with migrations between different versions of the tracking feature
session
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Timestamp, referring URL, and entry page for your visitor’s current visit to your store
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Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
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Traffic origin information for the visitor’s current visit to your store
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Information about the visitor’s user agent, such as IP, the browser, and the device type
session
sbjs_session
The number of page views in this session and the current page path